Society of Grownups
Society of Grownups offers financial advice to those who need it most
CLIENT MASS MUTUAL
Project Background
What began as a collaboration between MassMutual and IDEO to explore engaging 30-somethings in a conversation around life insurance, through iterative design, developed into the design challenge "How might we engage people in their 20s and 30s around their financial future?”
My Role
Communication Designer
Core Team Phase III & IV
Lindsay Turner, Sheena Benavente, Ashley Shaffer, Anna Engstrom, Kim Miller, Rodrigo Martinez, Brad Crane, Kristy Tillman, Ryan Habbyshaw, Richard Hirsch
Services
Product design • digital design • Service Design • environmental Design • BRAND Design • Marketing • business design
The Ask
Connect the MassMutual brand to young adults through focusing on their money-spending habits.
The Output
Society of Grownups, a digital company that aims to educate millennials on the basics of personal finance and financial wellness.
The Outcome
After two years of continued prototyping, MassMutual recognized that the digital channel had the most potential to grow and focused their investment in building out the bespoke online financial wellness tools to reach more people across the nation.
Awards
Webby’s People’s Voice Award – Advertising and Media
Core 77 Winner – Strategy and Design
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